With its unique advantages, LED display has gradually replaced traditional signage, three-side billboards and light boxes, being the new trends in the advertising media industry. Traditional advertising medias provide a platform for texts and pictures, while LED display combines pictures, videos, texts and sounds, and has incomparable advantages of high definition, high brightness, vivid colors and innovative design. Advertising contents on LED display is outstanding and impressive, easy to attract more attention, gaining more advertisement revenue. LED display is widely used in the field of advertising media, and can be divided into the following major sections:
1. Expressway advertising
Outdoor LED advertising on the side of expressway could easy attract attention and make a profound impression. Transtech LED Co.,Ltd (Transtech) has lots of project references for expressway outdoor LED displays. For many years, Transtech’s outdoor LED displays, including Ranger Series, Explorer-II Series and Legend Series, have impressed every passers-by due to the features of wide viewing angle, strong visual impact, adjustable brightness and HD image. Benefit from the adjustable brightness, LED displays on the side of expressway can be clearly seen anytime, day or night.
2. Building advertising
Building advertising has become more and more popular in recent years. It’s easy to find the LED walls on tall buildings or landmarks in prosperous business center. Transtech has lots project references in this field,including but not limited to the P8 SMD LED display tailored for the EDS offline experience store in Zhongshan, Guangdong province, China, the Legend Series LED mesh designed for the famous building in Mannheim, Germany, the Ranger series advertising screen of the CBD building in Seoul, Korea, the fixed outdoor advertising LED display in Stockholm, Sweden, and so on. Transtech has designed different lighting solutions according to the characteristics of different buildings and has won high praise.
3. Commercial street advertising
Commercial street is a prime location in a district with large population density and various stores. LED display helps bringing out the greatest value of commercial streets. Transtech’s outdoor LED displays have outstanding performance in domestic and international commercial streets. For example, Transtech designed and installed a large-size LED display for the prosperous commercial street in Manila, Philippines. The project applied P8-16 Legend LED mesh that can save installation cost without sacrificing the integration between display and building wall. With high transparency and ultra light weight design, Transtech’s Legend LED mesh provided impressed advertisement in HD image. Besides, the large-size advertising LED display project tailored for the commercial street in Shanghai also presented a wonderful visual feast at every moment. The project applies Transtech’s P6 outdoor LED display, presenting contents of discount information, brand advertisement, Shanghai news, public service advertisement, etc.
LED display is essential for adverting in shopping malls. It is no exaggeration to say that LED display becomes the most important adverting platform for shopping malls. Transtech's Explorer-II Series is one of the most popular advertising media for domestic and international shopping malls. Explorer-II Series adopts advanced technology and high-quality materials, presenting impressive images and videos all the time. The cabinet is only 7KG, suitable for rental and fixed installation. High brightness and high refresh rate deliver HD image, and stunning visual effects. The adjustable brightness function enables it match any indoor surroundings. In addition, the performance of the Transtech’s Discovery Series small pitch LED display is also impressive. It supports bracket-standing installation, which can be a LED TV. HD image and rich picture details attract lots of customers for shopping malls.
In addition, Transtech’s LedPoster also made great contribution to the store adverting. LedPoster supports a variety of installation methods, such as base standing, bracket standing, hanging, wall mounting and creative installation, to meet different installation requirements. Different control methods, including cellphone, computer, Wifi, and USB, are available. It only takes 10 seconds or less to upload the contents on the display. LedPoster is widely used for store window display, brand advertising, promotions, product promotion, being the preferred choice for more and more shops and stores.
4. Stations advertising
LED display plays an essential role of conveying news, broadcasting, information display, and advertising in the airports, harbors, railway stations, bus terminals, subway stations, etc. LED display entered the transportation field and has made great achievements in recent years. Trantech team designed, manufactured and installed two LED displays in the Terminal E5, Arlanda, Stockholm. The project adopts P8 outdoor fixed LED displays, playing HD broadcast promotional films and advertising information, which is an eye-catching name card of Stockholm.
Indoor display in stations becoming increasingly popular. Transtech’s indoor LED displays are widely used in the waiting room, ticket lobby, platform and other places. Transtech’s Discovery Series LED display in Swedish airport lounge has got high praise for its HD image, adjustable brightness, high contrast and comfortable viewing effect. It not only helps conveying important information for passengers, but also adds enjoyment to the waiting time.